Elo Touch Solutions

Executive Profiles

Craig Witsoe Craig Witsoe joined Elo Touch Solutions in September 2012 as Chief Executive Officer.  Witsoe is a proven business leader who has driven growth, profitability, and customer satisfaction in various CEO and other executive positions across multiple global industries. 

Prior to joining Elo, Witsoe was the president and CEO of Lineage Power, a Gores Group company and global provider of DC power conversion solutions for mobile internet and cloud computing infrastructure in the telecom industry. Witsoe led a turnaround of the business with sustained profitable growth and industry-leading new product introductions.  The company was acquired by GE Energy in 2011 and is now known as GE Power Electronics.

Previously, Witsoe served as president and chief executive officer of Abound Solar, a manufacturer of thin film solar panels; and Tyden Group, a leading producer of lasers for product identification and cargo security technology. Prior to this, Witsoe spent 15 years as an executive at General Electric, where he served as president and general manager of the GE Specialty Film and Sheet business headquartered in the Netherlands. Under his leadership, GE Specialty Film and Sheet launched multiple innovative technology platforms which delivered double digit growth in LCD display films and high heat electronics films. Witsoe also served as president of GE Lighting & Appliances Asia-Pacific, based in Shanghai, China, achieving GE’s first profitable operations in all countries by streamlining operations and introducing multiple new product, technology, and branding initiatives.

Witsoe received a B.S. degree from the University of Illinois, a M.S. degree from Northwestern University’s McCormick School of Engineering, and an M.B.A. from Northwestern University’s Kellogg Graduate School of Management. 

Craig is a passionate supporter of St. Jude Children’s Research Hospital and their mission of finding cures and saving children from cancer and other catastrophic diseases. The Give Hope Run and other associated events, started in memory of his 5 year old son, Sean, have raised over $750,000 to help St Jude's vision that no child should die in the dawn of life.