Young Adults Increasingly Favor Touch Screen Technology
Nearly 90 Percent of Young Americans Ages 18-34 Believe Touch Screens Will Become the Standard Service Industry Medium in the Next Few Years
Strong Popularity of Touch Screens Suggests More Businesses Must Adapt by Integrating the Technology Into Their Service Delivery
Fremont, CA - June 7, 2004 - The vast majority of Americans ages 18-34 expressed extremely positive attitudes towards touch screens and expect a substantial increase in their deployment over the next few years, according to the new Elo TouchSystems In Touch Survey, released today by Elo TouchSystems and conducted by market research firm Penn, Schoen and Berland. 1 Notably, nearly nine in 10 respondents (89 percent), expect touch screens to become the standard way of performing tasks such as checking-in at airports, buying train tickets and self check-out at the supermarket in the near future. As younger Americans' opinions often help predict future trends, the survey results illustrate how their lifestyles are becoming increasingly reliant upon touch screen technology.
Elo TouchSystems pioneered touch screen technology over 30 years ago, helping to create an entire industry based on touch and simplifying the interface between computers and people. Today, Elo is the market leader in touch screen technology, which has become standard in applications such as airport check-ins. The survey findings also reveal that the technology is rapidly expanding into many other industries such as healthcare (signing in at a hospital or doctor's office), automotive (navigation and stereo systems), and hotel (self check-in).
The Elo TouchSystems In Touch Survey reveals a significantly high level of usage among Americans ages 18-34, as well as a high comfort level with public touch screen use. For example:
Results also revealed that the growing popularity of touch screens comes from their fundamental utility, convenience and time-saving capabilities:
Data Indicates that the Role of Touch Screens in the Everyday Lives of Americans Will Become Even More Prominent in the Next Few Years
The survey found that young adults strongly believe touch screen use will increase rapidly in the coming years:
The Growing Popularity of Touch Screens Among Young Americans Suggests the Technology is a Key Tool for Businesses in the Future
According to the survey findings, touch screen technology is rapidly becoming the most preferred method of service, as opposed to customer service agents:
Between May 10, 2004, and May 16, 2004, Penn, Schoen & Berland conducted approximately 800 interviews among a nationwide sample of individuals ages 18-34, who are Internet users. The survey specifically targeted younger Americans in order to make the study as future-oriented as possible, as this demographic is the best source for predicting and identifying future trends.
The online survey consisted of a combination of 38 multiple-choice and open-ended questions about touch screen awareness, touch screen issues, touch screen prospects, and touch screen usage.
The margin of error for this study is +/- 3.4 percent.
1 Penn, Schoen & Berland (www.psbresearch.com) is an innovative strategic market research firm with offices in New York, Washington, D.C., and Denver. PSB has conducted strategic research for multinational Fortune 500 companies and major political campaigns in more than 65 countries around the world.