Float offers brands the ability to create quizzes that are intelligent and shoppable. It’s a Buzzfeed quiz on steroids. By answering a series of questions, a profile is generated of the consumer that is automatically matched with a recommended product or service. That recommendation can be shared on social channels to encourage others to take the quiz, and embedded links make for easy purchasing. Quizzes can be featured on any touch screen kiosk, with digital extensions on brand channels to widen reach and engagement.