Market Guide for Retail Media Networks

The Gartner^® Market Guide for Retail Media Networks outlines how retailers can unlock new revenue by connecting digital and in-store experiences through first-party data. As retailers evaluate and invest along this journey, together, Zebra and Elo provide a foundational platform that combines intelligent software enablement with purpose-built hardware to bring retail media strategies to life across every touchpoint.

Read The Gartner^® Market Guide for Retail Media Networks to discover:

• Current state of media networks capabilities and technology
• Resources for CMOs to improve retail media advertising capabilities
• Guidance on how to navigate network prioritization and media buying

Elo, now part of Zebra Technologies, delivers a unified platform spanning supply chain, store operations, and in-store engagement. Together, Elo and Zebra enable retailers to connect data, devices, and customer experiences, providing the operational foundation required to bring retail media strategies from insight to execution.