Market Guide for Retail Media Networks

The Gartner^™ Market Guide for Retail Media Networks outlines how retailers can unlock new revenue by connecting digital and in-store experiences through first-party data. As retailers evaluate and invest along this journey, together, Zebra and Elo provide a foundational platform that combines intelligent software enablement with purpose-built hardware to bring retail media strategies to life across every touchpoint.

Read The Gartner^™ Market Guide for Retail Media Networks to discover:

Current state of media networks capabilities and technology
Resources for CMOs to improve retail media advertising capabilities
Insights on how to navigate network prioritization and media buying

Access the report

Gartner, Market Guide for Retail Media Networks, by Greg Carlucci, 4 August 2025
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