November 10, 2015ELO AND VYA INTEGRATE DIGITAL SIGNAGE SOLUTIONS FOR ENHANCED OMNICHANNEL ENGAGEMENT
Integration between professional touchscreen platforms and marketing resource management software gives retailers more flexibility and control over digital signage content in- store
MILPITAS, Calif. — November 10, 2015 — Elo, a leading global supplier of touchscreen solutions, today announced that Vya, a leading marketing resource management solution provider, has certified Elo I-Series touchscreen displays and EloView® software for use with its marketing resource management platform. This integration enables a unified omnichannel approach to managing digital assets and content in a secure, cloud-based content delivery platform. Vya provides a complete ecosystem for content to be managed, scheduled and pushed out to Elo interactive digital displays. The content can even be customized at the store level. This level of integration provides the ability to personalize, localize and repurpose content in a secure managed environment. The solution is available today from Vya.
Elo makes touchscreen digital signage easy by combining its commercial-grade I-Series touchscreen hardware with EloView software for a more secure, cloud-based content delivery and remote device management platform. The Vya and Elo partnership allows marketers to create, manage and deploy content to connect omnichannel marketing campaigns to in-store digital marketing campaigns using an innovative system of hardware, software and cloud infrastructure. Elo and Vya offer the style and engaging digital experience that marketing management demands with the efficiency and functionality an IT operations team can depend on.
“Elo enhances solutions like Vya’s by providing a ready-to-go platform for deployment, device management and content management of touchscreen digital signage,” said Craig Witsoe, CEO of Elo. “Vya and Elo are committed to providing customers with a full omnichannel platform, providing an end-to-end connected brand experience that drives more upsell opportunities. Retailers, brand managers and digital marketing agencies can leverage existing digital assets, mobile apps, web content and social media campaigns in-store, next to merchandise, where it is most effective to boost sales.”
“This partnership leverages unique technology to help reinvent in-store shopping and other in-person experiences, bringing those interactions closer to the online experience modern consumers expect,” said Jay Brokamp, CEO of Vya. “Elo’s interactive displays combined with our marketing resource management system allow businesses and universities to customize the customer experience down to the location, promotion, date and even the event itself.”
Elo Touch Solutions is a global leader in touchscreen solutions, including point of sale “POS” and interactive touchscreen displays from 10 to 70 inches. The inventor of the touchscreen, Elo now has 20+ million retail and hospitality installations in 80+ countries with products designed in California and built to last with a three-year standard warranty. The Elo touchscreen experience has consistently stood for quality, reliability and innovation. Elo intellectual property is protected by global patent, trademark and design registrations. Learn more about Elo’s POS solutions and interactive displays at EloTouch.com.
Vya offers businesses a full range of integrated marketing resource management tools to help customers simplify and localize marketing efforts. The company combines more than 20 years of print fulfillment experience with the latest technology to provide a platform to help companies customize their marketing, messaging and materials. Learn more at: VyaSystems.com.
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