April 14, 2016

SELBYSOFT CERTIFIES ELO TO STREAMLINE POINT-OF-SALE EXPERIENCE FOR COFFEE AND PIZZA RETAILERS
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Three certified options for POS hardware, coupled with industry-leading specialty software, provides flexibility, ease-of-use and better control to run a business

MILPITAS, Calif.—April 14, 2016—Elo, a global supplier of touchscreen solutions, today announced SelbySoft, Inc., a supplier of café point of sale (POS) systems, has certified three of Elo’s all-in-one solutions for use with SelbySoft’s SP-1 POS software. This certification enables SelbySoft to offer a customizable platform of versatile software and hardware solutions built on Elo’s broad portfolio of trusted POS hardware for restaurant and retail customers.

SelbySoft’s SP-1 POS software is customized to fit the niche requirements of two primary retail markets: coffee and pizza. The specialty beverage industry has unique needs, and SP-1 is specifically tailored to suit coffee retailers with built-in customer engagement and loyalty programs. SP-1 for Coffee was the official POS software powering America’s Best Coffeehouse competitions in 2015, while SP-1 for Pizza & Restaurants is built with ease of use and functionality in mind, with special features like F.A.S.T. ordering and tools for delivery management and order tracking.

Elo solutions, certified by SelbySoft, include the X-Series, E-Series and PayPoint all-in-one POS terminals. Elo’s X-Series is known for its flexible configuration options that meet the diverse needs of a wide variety of retailers. Elo’s E-Series offers commercial reliability with a small footprint while maintaining affordability. In addition, Elo’s new PayPoint platform delivers the style and simple, integrated functionality retailers demand, including a built-in, flip-to-sign touchscreen, barcode reader, cash drawer, receipt printer and customer-facing display. SelbySoft certified the sleek and modern PayPoint devices for Windows® operating systems.

“Elo’s broad portfolio of innovative and versatile POS solutions provides a strong foundation for software partners like SelbySoft to deliver a streamlined package to power a retailer’s business,” said Craig Witsoe, CEO of Elo. “SelbySoft offers exceptional value to coffee, pizza and restaurant retailers, making it the right certification partner to help us better serve this market.”

Restaurant customers continue to expect more from their experience. Providing a streamlined and satisfying POS encounter—one that goes beyond the transaction and builds loyal engagement—can be the difference between a retailer’s success and failure. Today’s POS is expected to deliver value beyond the checkout; an innovative solution must help engage the customer and build relationships, brand loyalty and keep customers coming back. Together, Elo and SelbySoft deliver an all-in-one POS solution capable of meeting the needs of the modern restaurateur.

“We know our customers need more than just POS software; they need a business partner,” said Mike Spence, president of SelbySoft, Inc. “Certification of Elo’s POS hardware portfolio with our industry-leading software provides our customers with versatility and ease-of-use, empowering them to design a POS experience that keeps customers loyal and employees happy.”

See a live demo of SP-1 software on Elo PayPoint for Windows and Elo X-Series at the SelbySoft booth, #1532, at the SCAA Expo in Atlanta, April 14-17, 2016.

About Elo

Elo is a global leader in touchscreen solutions, including modern point of sale systems. The inventor of the touchscreen, Elo now has 20+ million retail and hospitality installations in 80+ countries, with products designed in California and built to last with a three-year standard warranty. The Elo touchscreen experience has consistently stood for quality, reliability and innovation. Elo intellectual property is protected by global patent, trademark and design registrations. Learn more about Elo's point of sale solutions at EloTouch.com. Follow Elo on Twitter, Facebook and LinkedIn.

About SelbySoft, Inc.

SelbySoft is the developer of the popular SP-1 for Coffee & Restaurant Zero Training point of sale system. Since 1985 we have been creating cutting edge software solutions for these industries. SP-1 for Coffee & Restaurants has been used by thousands to cut costs, increase revenue and be more efficient.

Press Contacts

For Elo:
Justin Ordman
Red Lorry Yellow Lorry
elo@rlyl.com
(617) 237-0922

For SelbySoft, Inc.:
Mike Spence
President
mike@selbysoft.com
(800) 454-4434

Elo, the Elo logo, Elo PayPoint and PayPoint are trademarks of Elo Touch Solutions, Inc. and its affiliates. All other trademarks are the property of their respective owners.
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